[CS003] ADIDAS X DISNEY: Appealing to kids imagination and their parents nostalgia.
CHALLENGE
Create a unifying and emotive platform that encompasses The Lion King, Star Wars, and Mickey and Friends, appealing to both children and their parents.
UNORTHODOX APPROACH
We pushed for a conceptual narrative to capture how most parents feel nostalgic for their childhood, wishing for their children to experience the freedom and discovery that they once did.
CRAFT AND COLLABORATION
Shot by Holly McCandless-Desmond, we worked closely with the post house throughout the process, ensuring Disney characters’ move with the kids' shadows bringing to life their wild imaginations.
RELEVANCY
Although we harnessed different emotions in our target audience, we delivered a unified message that was enjoyed and felt by children and parents alike.
"We tapped into children's boundless imagination, capturing their surreal world through shadow play in which they became the characters in their mind."
